Time reported that for small companies looking to adopt video conferencing technology, a few adjustments must be made to daily business operations to fully utilize the tools. One challenge managers will face is measuring productivity and efficiency of remote offices and workers. First, managers must hire people who thrive in a virtual environment, and then develop a system to track progress and measure accountability.
Further, the source reported it is important for managers to create a corporate culture despite working with remote workers. There should be profile pages, status updates and discussions throughout the day to make sure employees are connected to the company and colleagues. This will increase loyalty and help boost morale.
One example of a small business harnessing the power of video conferencing can be found in Canada. The Vancouver Sun reported that a lawyer in Surrey, British Columbia, uses video conferencing to reach clients in other countries directly from her home. Samantha Ferguson created a virtual law firm out of her townhouse and serves clients in the United States and Canada. Through video conferencing, Ferguson is able to consult with clients, explain their options, offer guidance and interact as if they were in person. This helps build trust and provides more than sufficient face time between client and lawyer to get issues resolved.
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